Bingo’s Market Relaunch

art direction, design

Summary
I helped expand the brand of Bingo's Market, the beloved neighborhood grocery store, through fresh rebranding, signage, and merchandise in time for its reopening launch.

Role

Background

Bingo's Market is a community-centric grocery store located on the ground floor of Patten Towers in Chattanooga, Tennessee. Built on the mission of providing accessible nutritious foods, Bingo's democratizes wellness for a wide radius of consumers, regardless of background.

The corner grocer's brand references the weekly bingo night hosted in the community center next door. Naming the Corner Grocery 'Bingo's' pays homage the lighthearted activity of playing the game and coming togetherness.

After lengthy closures due to the pandemic and funding, Bingo's Market celebrates a reopening as a start to a new era and invites the community to celebrate.

Objective

I was tasked to help build off an existing brand, with a team of designers, in order to create more assets in time for the relaunch.

Insights and Process

In preparation for their reopening, I collaborated with multiple designers to develop attractive merchandise for Bingo's Market Relaunch. My responsibilities included creating deliverables for digital platforms, conceptualizing merchandise, and expanding Bingo's existing branding.

As a design team, we continued the playful and inviting vision of the original bingo campaign while pushing new iterations through the signature circle stamp icon and the graph motif of bingo cards. We collaborated on new marketing strategies and explored additional tactics utilizing previous illustrations and typography. I interviewed previous customers, crew, and Chattanooga natives to align our design solutions well with Bingo's existing brand.